- To promote an album
- To list the content of the album
- make the CD eye catching and attractive
- showcase the identity of the artist/band
- to give us an insight into the musician and the music behind it
- use art and images to express the message of the songs or artist
- to store additional promotional materials such as sleeves within the digipak which could be posters or booklets
Monday, 12 October 2015
Purpose of a digipak
Tuesday, 6 October 2015
Research Results
The left side is the results of year 13 and the right side is the results of the year 10.
1. What type of music do you like?
2. Do you like songs that have lyrics with meaning or without?
3. What type of emotions do you like to gain from a music video?
4. Do you enjoy seeing special effects in music videos?
5. Do you prefer fast or slow paced shots in music videos?
6. Do you prefer fast or slow paced songs?
Research into potential target audiences
We decided to get some feedback from our audience. We asked 100 students from year 13 and 100 students from year 10. We found that the students from year13 are a more appropriate age/target audience for our music video as there answers are more relevant to our ideas for our 'let it go' music video.
This research allowed us to understand our target audience in order to see what we need to do to meet their expectation of a music video for this kind of song as well as satisfy them.
This research allowed us to understand our target audience in order to see what we need to do to meet their expectation of a music video for this kind of song as well as satisfy them.
Monday, 5 October 2015
Digipack Research
Pop Music
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| Front |
The front cover features only the main artist which allows for her image to be conveyed to the audience. She is looking away for the audience and to the ceiling this maybe conveys her to be a dreaming towards being a average girl rather an intense artist. The casual and loose text also conveys her quirky songs and image whilst the colour white helps keep it simple.The background is the simple colour grey, which allows the focus to be solely on the artist.
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| Back |
Heavy Rock
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| Front |
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| Back |
The back of the digipack uses the colours Red is the color of fire and blood, so it is associated with war, danger, strength and power and Black is associated with death, evil, and mystery. The Picture of the band at the bottom of the digipack symbolises togetherness of the group in order to satisfy the audience.
Blues Rock
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| Front |
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| Back |
The colours used in the front cover are Light blue which is associated with health, healing, tranquility, understanding, and softness and Black is associated with power, elegance, and mystery. These colours work well together as they provide a relaxed environment and tone.
This cover contrasts with the artists songs as the songs because we feel that the cover is very cold however his songs are of a warm nature.
We find the white writing on the black background very effective as it makes the cover look powerful. The picture of the artist on his own shows him as a confident, sophisticated, musical and lyrical man.
R&B

https://06mckeng324.wordpress.com/2013/03/05/detailed-digipak-analysis/
When researching into digipaks, we found this persons detailed analysis which we found particularly strong and therefore wanted to share, as we learnt a lot from it.
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| Front |
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| Back |
Wednesday, 30 September 2015
Interview by artist on 'let it go'
As the questions he was asked were in French, here are the translations in English;
- Is it true that you were discovered after a fan posted one of your concerts in a pub in London in YouTube?
- The legend says that your younger neighbor didn't like you because you played the guitar constantly is it true?
- Your first album is called, 'Chaos and Calm do you think its the best definition of you music?
- Can you tell us more about your writing process? Do you always start composing with the guitar?
- Whats the story behind the piece 'Let it go'?
- On stage you play with an acoustic guitar and a Gibson from 1963, is this a passion of yours?
- I was at one of your concerts with my friend last night and since then, she hasn't stopped speaking about you, how can I win her back knowing I cannot sing at all?
- What are the three pieces/songs that you are listening to at the moment?
- Difficult question: Would you prefer recording an album with ''Kings of Leon'' and ''Half Moon Run'' or a featuring video with Michael Jackson?
Tuesday, 29 September 2015
Lyric analysis
We have decided to do a lyrics analysis of our chosen song to give us a deeper understanding of the lyrics. This will allow us to translate the lyrics in order to convey the meaning behind the song and our own interpretation of them in our music video. Although, we feel like we already know and understand the song as we knew it previous to this project, we also understand that each song has subliminal messages in it which may help us create interesting shots or scenes.
''Let it Go''
From walking home and talking lows
Seeing shows in evening clothes with you
From nervous tough and getting drunk
To staying up and waking up with you
This shows a sort of progression and development of the story or relationship he is describing. Although, this may not be directly about his personal relationship, we will assume it is for the purpose of the explanation and the lyrics are about himself and his lover.
Now we're sleeping near the edge
Holding something we don't need
Oh, this delusion in our heads
Is gonna bring us to our knees
Sleeping near the edge suggests danger, which may be indicating the end of their relationship.
Also, the word 'sleeping' suggests helplessness and vulnerability to breaking the relationship, and therefore they are incapable to end it, hence why they are 'asleep' and not taking the action.
'Holding something' refers to their relationship. The beginning of the song described the relationship positively where they received love, tenderness and passion from one another. These words indicate this is no longer the case, they are not fulfilling these needs any further and making the relationship less essential.
the illusion could refer to a happy relationship which seems to be unsuccessful. 'bring us to our knees' is a very powerful statement which highlights the emotional, draining nature of their breaking relationship.
So come on let it go
Just let it be
Why don't you be you
And I'll be me
This is ultimately him asking her to let go of their relationship. It shows his feelings of not wanting to continue the relationship anymore. However, the lyrics are deeper than just this. They suggest neither of them have been able to be themselves in this relationship, and therefore suppressing their personalities and holding each other back. The last words may be referring to a feeling of freedom that Bay wants.
Everything that's broke
Leave it to the breeze
Why don't you be you?
And I'll be me?
James recognises the brokenness of their relationship, and the need to release it which is why he references the breeze.
It is a very metaphorical line, people say that it connotes letting go of something you love but can't control any more in the same context as a Kite being taken by the wind and never seen again.
And I'll be me
He repeats this lyric, which makes it stand out to the audience. This could reflect his definite decision or his increasing confidence to break this relationship. Also, instead of a question like the lyrics before, he is telling her that this is the end. Maybe also reassuring himself.
From throwing clothes across the floor
To teeth and claws and slamming door at you
If this is all we're living for
Why are we doing it, doing it, doing it anymore?
This gives us an insight to the violence, distraction and arguments between the two of them. This also gives us a greater understanding to why he is questioning the reason they are in this relationship together.
I used to recognise myself
It's funny how reflections change
When we're becoming something else
I think it's time to walk away
He does not feel like the same person that he was before his relationship. He shows that he doesn't like the way he has changed, and it is time to give up.
So come on, let it go
Just let it be
Why don't you be you?
And I'll be me?
Everything that's broke
Leave it to the breeze
Why don't you be you?
And I'll be me?
And I'll be me?
Tryna fit you hand inside of mine
When we know it just don't belong
There's no force on earth
Could make it feel right
The first line is referring to holding hands, which is a natural display of affection between two people that shouldn't require much effort. He explains it in a way that sounds difficult. There hands don't fit together. This is metaphorical of themselves, they don't fit together as a couple.
He knows it doesn't feel right. There relationship does not feel natural.
Tryna push this problem up the hill
When it's just too heavy to hold
I think now's the time to let it slide
She is trying to ignore the problem, but its to big of a problem that they need to talk about it.
So come on, let it go
Just let it be
Why don't you be you?
And I'll be me?
Everything that's broke
Leave it to the breeze
Let the ashes fall
Forget about me
And I'll be me
So come on, let it go
Just let it be
Why don't you be you?
And I'll be me?
And I'll be me
James Bay
Our chosen song
JAMES BAY - LET IT GO
Furthermore, this is a popular song that is well known by many and played on the radio, so when people watch our music video they will be able to recognise and enjoy the song as well as know the lyrics. We found that the music video for this beautiful song, is ineffective in conveying the passion and emotion that the lyrics provide. Therefore, when planning our own video we will make our video very different to what was offered to James Bay's video, in order to provide a more emotional visual behind his sincere, soulful voice.
James Bay's website provides information about himself and becoming the artist he is today as well as showcasing his events, live music, blog and store.
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