The Andrew Goodwin Theory

Andrew Goodwin identified six features of music videos:

1. Music videos show genre characteristics. For example, A rock video is normally focused around stage performance, whereas a boy or girl band may involve something like a dance routine. 

For example, boy band videos mainly are focused on is love. This shows a variety of mid close-ups showing band members embracing good looking women. 

Just like One directions video 'What makes You  

2. Music videos show a relationship between lyrics and visuals. (either illustrative, amplifying, contradicting)

The Wanted- Glad You Came

 

'The sun goes down'

 'Now I'll take you by the hand' 

3. There is a relationship between the music and visuals. In which means the tone, mood and atmosphere reflects that of the music. (either illustrative, amplifying, disjuncture)

illustrative- music videos can use a set of images to illustrate the meaning of lyrics and genre.

Amplify- The meaning of the song are added to by visuals. 

Disjuncture- this is where the meaning of the song is completely ignored in the music videos. 

4. The demands of the record label will include the need for lots of close-ups of the artist and other shots to make them the focus of attention. 

Sam Smith Videos
Lay Me Down
I'm not The only one

5. There is frequently reference to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference. this refers to films, TV programmes, other music videos etc.)