Tuesday 12 January 2016

Analysis of a digipak



We like this front cover due to the simplistic style and colour choice. The simple nature of the digipack cover creates a clear, uncomplicated, uncluttered front cover which simply showcases the artists name in large and the album name. The design around the name provides an engaging cover. We also found that this cover seems mature, sophisticated and based purely on music and skill within the album rather than the effects and editing for example, in a Lady Gaga album bright colours, editing and a busy album cover would be expected. 



From pages 2-7 in the digipack, he continues to repeat the same layout and style. This includes the song title, with the lyrics underneath on one page, with the other page on the double spread a black and white photo of the musicians. This again represents the musicians as music being their focus and passion as well as showing them how they make their music. This layout with the black and white scheme keeps the digipack consistent. 





 Page 8 and 9 in the digipack, is a double page spread showing the band as a whole playing together which the fans would like to see. As well as displaying the album name again big above the band. The colour scheme remains simple and this is effective as the black sits on the white background engaging the viewers. This middle page almost looks like a miniature poster.

 Pages 10-15 follow the same colour scheme and display the same information of song lyrics. However, the layout is a bit different. Having one page black with white writing and vice versa. These pages include three small photos on the side of the page which are effective in showing how the band made this video as well as close-up photographs of the members of the band both working and performing on stage.



Page 14 and 15 which is the last page, thanks all the help the band received for example "All songs written by Rice-Oxley... Produced by Andy Green... Marketing: Jon Turner... Thank you: Adam; Caroline, Ian, Paul..."
Lastly, at the bottom it states the Record Label "2004 Universal Island Records Ltd" and the copyright. 
Lastly, a photograph of the band together where they are portrayed as a close and happy band together. It also states above the names of the band, and which each member's instrument and involvement is.
"Tom Chaplin; Vocals"  


The last page goes back to the muddy green colour, consistent with the front cover. 
The simple background again provides a simple, sophisticated portrayal of the band and their musical intentions of providing entertainment through their music and skill rather than emphasis on fame. 

The bottom of the digipack it states the website 'www.keanemusic.com' 

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